The Youthful Latino Consumer Population Has More Y_恋爱故事

The Youthful Latino Consumer Population Has More Y
发表时间：2015-04-25 10:42 | 优美女人网 | 点击数：次
International Women's Day 2015: What Does it Take to Empower Latina Leadership in Business?Brand Marketing, Consumerism and the National Economy From the Eyes of the Latino Buyer
The tremendous $3.4 trillion in multicultural buying power comes from the pockets of young, diverse consumers who are interested in the cultural appeal of brands, products and activities. This magnifies a need for ethnic and cross-cultural marketing to #file_links[E:xrkeyword1.txt,1,L] address the new mainstream, who over-index in many categories,@@@new balance men's 574 suede casual shoe, including dairy,@@@new balance size 14 6e, baby food and diapers, laundry supplies and detergents, school supplies,@@@new balance 373 all terrain review, and other family goods.

Their influence as trendsetters and tastemakers has helped to push once-ethnic #file_links[E:xrkeyword1.txt,1,L] foods (soul food, sushi, tacos, spring rolls, pizza,@@@new balance 600 running shoe, etc.) into the forefront, making those items as American as apple pie. Multicultural shoppers are social, tech savvy and rigorous researchers, which makes them confident shoppers. And this segment is also culturally driven, expressive and inclusive, and they have enough economic clout, youth and numbers to define the future.

There are 56 million Latinos in the U.S., representing 17.6 percent of the population, and by 2060, Latinos will represent 29.3 percent of the population. Today,@@@new balance x west nyc mt580, Latinas are expected to have 2.2 children in her lifetime, which is higher than non-Hispanic whites (1.8) and non-Hispanic #file_links[E:xrkeyword1.txt,1,@@@new balance 577 test match,L] blacks (1.9). Among multicultural consumers, Hispanics will experience the most growth. In just five years, Latinos will account for half of all U.S. growth, and by 2050,@@@new balance 730 lite, Latinos will account for 85 percent. There #file_links[E:xrkeyword1.txt,1,L] will also be a significant growth among those claiming multiple races, representing 22.7 percent of growth by 2040.

The southern half of nation has the largest collection of multicultural populations. And Latinos dwelling in Los Angeles (79 percent) and Houston (75 percent) tend to be Mexican, while in the upper eastern part of the nation the Latino is a little more diverse. Salvadoran represent 29 percent of Latinos in Washington, D.C. and 49 percent of Latinos in New York City are Caribbean. With that knowledge, marketers can work at the local level to know what insights #file_links[E:xrkeyword1.txt,1,L] to derive from Latino populations dwelling in particular areas.

Across all subgroups, Latinos are fans of toiletries,@@@new balance shoes ebay, fragrances and refrigerated juice drinks. The top 10 items that Latinos spend most of funds on are vegetables and dried grain, hot sauce, women's fragrances, family planning, books and magazines, hair care, men's toiletries, baby needs, baby foods and disposable diapers. Thanks to their ambicultural identity, Latinos also mix and match choices. They'll easily any ramen noodles, sriracha sauce, dulce de leche ice cream and/or hip hop music.

Technology has held to build the bridge for product exploration and consumer growth. And being that 86 percent of Latinos use their mobile devices to browse the Internet, where they easily tune into social media (Instagram,@@@new balance 710 ladies, Tumblr, Snapchat, FourSquare, #file_links[E:xrkeyword1.txt,1,L] Twitter and Facebook), product sites and more to learn about products.
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